Landing page audit
Ferguson runs a detailed audit of your landing page against 27 conversion principles. You get a scored report with specific, prioritised fixes — not generic advice.
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Paste your landing page URL. Ferguson captures it exactly as a visitor would see it — desktop and mobile.
Ferguson analyses your page against 27 conversion principles covering copy, structure, trust signals, speed, and more.
A detailed report tells you what's working, what isn't, and what to fix first — prioritised by conversion impact.
Based on data from 176 audits, these are the most common issues Ferguson finds across landing pages.
Headlines that describe what a product is rather than what it does for the visitor tend to underperform. Ferguson checks whether your headline is specific and outcome-focused.
Visitors arrive with doubts. Ferguson checks whether your page addresses the most common reasons someone would not convert.
A CTA that doesn't tell visitors what happens next creates hesitation. Ferguson checks whether your primary action is clear and specific.
Claims without supporting evidence — testimonials, case studies, or specific numbers — are harder for visitors to trust. Ferguson checks what proof your page provides.
Slow pages lose visitors before they've read anything. Ferguson checks your page load time as part of every audit.
Pages with multiple equally-weighted actions can reduce the likelihood of any action being taken. Ferguson checks whether your page has a clear primary CTA.
SaaS founders — Audit your own landing page to understand where visitors are dropping off and what to fix before spending more on acquisition.
Paid ads managers — Separate landing page issues from targeting issues with an objective scored report you can share with clients.
CRO consultants — Run structured audits across client pages and export a branded PDF report on the Agency plan.
Digital agencies — Audit client pages at the start of a project to establish a baseline and identify the highest-impact changes.
Get a scored report with specific, prioritised recommendations. No spreadsheets, no guesswork.
By signing up you'll occasionally receive product news from Ferguson. Unsubscribe any time.
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