Blog
Notes on conversion
Conversion rate optimization, landing page audits, and what actually moves the numbers.
1 July 2026
Ferguson Benchmark Report: A First Look At Landing Page Conversion Patterns Across 176 Audits
The inaugural Ferguson Benchmark Report: directional findings from 176 AI-powered landing page audits across SaaS, agency, ecommerce, and more.
25 June 2026
Conversion Rate Optimization Agencies: What They Actually Do, What They Cost, and When You Don't Need One
What a CRO agency actually does, realistic 2026 pricing, when hiring one is worth it, and the one step every engagement starts with that you don't need a retainer for.