Blog
Notes on conversion
Conversion rate optimization, landing page audits, and what actually moves the numbers.
27 July 2026
Social Proof on Landing Pages: What Actually Works
How to use testimonials, customer logos, and stats on your landing page in a way that genuinely reduces friction and moves visitors to act.
20 July 2026
Landing Page Copy Mistakes That Kill Conversion
The copy patterns that consistently destroy landing page performance, and what to replace them with. Based on real audit data.
14 July 2026
What Does a CRO Agency Do?
CRO agencies audit, test, and iterate on your pages - but what does that actually look like, what does it cost, and which parts genuinely require a retainer?
13 July 2026
Landing Page Audit Checklist: What a Real Audit Actually Covers
A practical landing page audit checklist covering the specific criteria that separate converting pages from ones quietly losing visitors.
8 July 2026
Why Your Landing Page Isn't Converting: A Diagnosis Framework
If your landing page has traffic but no conversions, here's a structured framework for diagnosing exactly what's going wrong and where to fix it.
7 July 2026
How to Do a Landing Page Audit: A Step-by-Step Guide
A practical guide to auditing any landing page - what to check, in what order, and how to turn findings into fixes that actually move conversion rates.
5 July 2026
Landing Page Not Converting? Here's What's Actually Wrong
The most common reasons a landing page fails to convert, how to diagnose which one is hitting you, and what to do about it without guessing.
1 July 2026
Ferguson Benchmark Report: A First Look At Landing Page Conversion Patterns Across 176 Audits
The inaugural Ferguson Benchmark Report: directional findings from 176 AI-powered landing page audits across SaaS, agency, ecommerce, and more.
25 June 2026
Conversion Rate Optimization Agencies: What They Actually Do, What They Cost, and When You Don't Need One
What a CRO agency actually does, realistic 2026 pricing, when hiring one is worth it, and the one step every engagement starts with that you don't need a retainer for.