🎩 Ferguson

CRO agency alternative

The audit every CRO agency starts with. Without the retainer.

Every CRO engagement opens with the same step: an independent read of your page to find what is broken. Ferguson does exactly that part - in around 3 minutes, for a fraction of a consultant's day rate.

Audit your landing page →

What a CRO agency does first

Before any testing, before hypotheses, before strategy decks - they audit your page. They read it as a cold visitor would, assess it against a set of conversion principles, and produce a prioritised list of what is broken and what to fix first.

This is the most transferable part of any CRO engagement. You own the findings regardless of what happens next. And it does not require a multi-month retainer, a testing tool licence, or meaningful traffic volume to do well.

What Ferguson does

Paste a URL. In around 3 minutes you get a scored report covering the same criteria a CRO agency opens with: headline clarity, CTA structure, social proof, objection coverage, trust signals, and load speed. Every finding is ranked by conversion impact. Every fix comes with copy rewritten in your voice.

No installation. No tracking script. No traffic required. It reads the page as a cold stranger would - which means it works before your first visitor arrives, and it works on any URL, including competitors' pages.

Ferguson vs a CRO agency

FergusonCRO Agency
Time to first insight~3 minutes1-2 weeks
Requires traffic - For testing, yes
Requires installation - Usually
Audit included✓✓
Prioritised findings✓✓
Copy rewrites included✓Sometimes
A/B testing - ✓
Ongoing optimisation - ✓
Works on competitor pages✓ -
Client-ready report✓✓
Entry priceFrom £19From ~£1,500

When to use each

Use Ferguson when

  • You have not had an independent audit of the page yet
  • You are about to run ads and want to fix the page first
  • You have limited traffic and testing would take months
  • You need findings in minutes, not weeks
  • You want to audit a competitor page you cannot instrument
  • You need a client-ready report without a retainer

Use a CRO agency when

  • You have significant traffic and want a structured testing programme
  • You are optimising a multi-step funnel, not a single page
  • You have already fixed the obvious issues and need iterative gains
  • You want dedicated resource managing ongoing experimentation

What Ferguson does not replace

An audit tells you what is likely wrong - not what is definitively costing you conversions. It cannot run the A/B test that proves a fix moved the number, manage an ongoing testing roadmap, or watch a complex multi-step funnel over months. Those are the parts where a CRO agency's dedicated attention genuinely earns its retainer.

The practical sequence: run Ferguson first to fix the structural issues. Then bring in an agency once you have meaningful traffic and a cleaner baseline to work from. You will get more from the engagement and spend less time paying an agency to find things you could have fixed yourself.

Want to talk through your page first?

If you'd like a Ferguson audit run on your page and want someone to walk through the findings with you, get in touch at hello@useferguson.com. We're happy to take a look before you make any decisions about hiring external help.

See what Ferguson finds on your page

No installation. No traffic needed. Results in around 3 minutes.

Audit your landing page →